Some chemical fiber companies have reported that domestic downstream enterprises have always emphasized that the price of textile raw materials must be low, and that they despise the diversity and functionality of raw materials, consumers cannot understand and understand the performance of a new fiber, let alone buy. Textile terminal manufacturers failed to convey the new look and changes of China's chemical fiber to the masses, leading to the end consumer's diversification of chemical fiber demand is not obvious. The terminal did not have significant positive market feedback, which ultimately led to insufficient innovation momentum in the chemical fiber industry.